Ramaya: The Pioneering Jewellery and Home Decor Brand in Delhi NCR
Discover Ramaya, the pioneering jewellery and home decor brand in Delhi NCR, founded in 2017, offering artisan-inspired luxury for everyday wear and gifting.
LazyFounders
Ramaya: The Pioneering Jewellery and Home Decor Brand in Delhi NCR
30 SEC SUMMARY
Ramaya, founded in 2017, is a Delhi NCR-based brand offering artisan-inspired jewellery and home decor. With five stores across leading malls and two online storefronts, Ramaya combines mall-based retail with e-commerce to serve affluent women in India.
TABLE OF CONTENTS
- About Ramaya
- Business Model and Client Segment
- Target Geography and User Demographics
- In Focus: Theyyam Photograph Wins National Recognition
- FAQs
About Ramaya
Ramaya is a Delhi NCR-based lifestyle brand offering artisan-inspired jewellery and home decor, founded in 2017. The brand operates five physical retail stores across leading malls in the region, including Ambience Mall Gurgaon, Ambience Mall Vasant Kunj, and DLF Mall of India, alongside two dedicated online storefronts: Ramaya Jewellery (ramayajewellery.com) for CZ and fashion jewellery, and Ramaya Home Decor for embroidered and lace table linens, cushion covers, and decorative accents.
Business Model and Client Segment
Ramaya's business model is B2C, targeting affluent, style-conscious women aged 22–45 in India's Tier 1 and Tier 2 cities. The brand focuses on accessible luxury — jewellery and home textiles designed for everyday wear and gifting occasions, with a growing catalog spanning bridal-adjacent CZ pieces, festive collections, and premium table linen lines.
E-commerce - Product
Ramaya sells nationally through Amazon India under the seller account Novelty Belt House.
Physical Commerce
The brand targets boutique retailers, gift stores, hospitality/hotel decor buyers, and corporate gifting programs seeking fashion jewellery and premium table linens in bulk.
Target Geography and User Demographics
Ramaya's target geography is global, with a primary focus on affluent women in India's Tier 1 and Tier 2 cities. The brand's user demographics include:
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Age: 26 to 34, 35 to 45, 46 to 60
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Income: Upper-middle Income, High Income
In Focus: Theyyam Photograph Wins National Recognition
In focus: How Ramya Sriram's Theyyam photograph won national recognition from Nat Geo
FAQs
Where is Ramaya headquartered?
Ramaya is headquartered in Delhi, India.
What is the business model of Ramaya?
Ramaya operates on a B2C business model, targeting affluent women in India's Tier 1 and Tier 2 cities.
What is the founding date of Ramaya?
Ramaya was founded in 2017.
KEY HIGHLIGHTS
- Ramaya combines mall-based retail with e-commerce to serve both walk-in and online customers.
- The brand offers artisan-inspired jewellery and home decor, focusing on accessible luxury.
- Ramaya targets affluent women in India's Tier 1 and Tier 2 cities.
Conclusion
Ramaya stands out as a pioneering brand in the jewellery and home decor industry in Delhi NCR, offering artisan-inspired luxury for everyday wear and gifting. With a strong presence in both physical and online retail, Ramaya continues to grow its catalog and reach affluent customers across India.
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Sources
- yourstory.com
RAMAYA Company Profile Funding & Investors
This story is an original summary and analysis written by LazyFounders from the reporting listed above. Facts are attributed to their original publishers; sections marked as analysis are LazyFounders's opinion. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links.
