Scrubsy Raises ₹27 Cr to Expand D2C Home Cleaning Solutions
Scrubsy, a D2C home cleaning startup, raises ₹27 Cr in seed funding led by V3 Ventures to expand its product line in 2026.
LazyFounders
Scrubsy Raises ₹27 Cr to Expand D2C Home Cleaning Solutions
30 SEC SUMMARY
Scrubsy, a direct-to-consumer (D2C) home cleaning startup, has secured ₹27 Cr ($3 Mn) in seed funding led by V3 Ventures. Founded in 2025, Scrubsy aims to expand its product line to include car cleaners, laundry care, and other all-purpose home-cleaning solutions.
TABLE OF CONTENTS
- Introduction
- About Scrubsy
- Funding Details
- Market Expansion Plans
- Competitive Landscape
- Industry Growth
- Key Highlights
- FAQs
- Conclusion
- Call-to-Action
Introduction
In 2026, Scrubsy, a pioneering D2C home cleaning startup, has raised ₹27 Cr ($3 Mn) in a seed funding round led by V3 Ventures. This significant investment will fuel the company’s growth and expansion plans, aiming to introduce new categories of cleaning solutions.
About Scrubsy
Scrubsy was founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain, and Aditya Bhasin. The startup specializes in creating foam-based cleaning products for various household surfaces, including kitchens, bathrooms, and footwear.
Funding Details
The ₹27 Cr ($3 Mn) seed funding round, led by V3 Ventures, will be used to expand Scrubsy’s product line to include car cleaners, laundry care, and other versatile home-cleaning solutions. The company plans to leverage this capital to scale its operations and enhance its market presence.
Market Expansion Plans
With the fresh funds, Scrubsy intends to broaden its product offerings and market reach. The startup aims to introduce innovative cleaning solutions that cater to specific cleaning needs, such as car cleaners and laundry care. This expansion is expected to drive significant growth and increase market penetration.
Competitive Landscape
Scrubsy competes with established players like Happi Planet, Koparo Clean, and Clensta. Despite the competitive landscape, Scrubsy has demonstrated robust growth, achieving 100% year-on-year revenue growth and acquiring over 5 Lakh customers within eight months of its launch.
Industry Growth
The household cleaning market in India is experiencing substantial growth, driven by rising hygiene awareness, urbanization, and higher disposable incomes. The market was valued at $11.91 Bn in 2025 and is projected to reach $39.84 Bn by 2034, growing at a CAGR of 13.93%. This growth trajectory underscores the increasing demand for branded and specialized cleaning products.
Key Highlights
KEY HIGHLIGHTS
- Scrubsy raised ₹27 Cr ($3 Mn) in seed funding led by V3 Ventures.
- The startup plans to expand into new categories like car cleaners and laundry care.
- Scrubsy targets ₹100 Cr in annual recurring revenue (ARR) by FY28.
FAQs
FAQs
What is Scrubsy's target revenue for FY28?
Scrubsy aims to achieve ₹100 Cr in annual recurring revenue (ARR) by FY28.
Who are Scrubsy's main competitors?
Scrubsy competes with brands like Happi Planet, Koparo Clean, and Clensta.
What is the projected growth of India's household cleaning market?
The market is projected to grow from $11.91 Bn in 2025 to $39.84 Bn by 2034, at a CAGR of 13.93%.
Conclusion
Scrubsy’s recent funding round highlights its potential for significant growth and market expansion. With a strong foundation and ambitious plans, the startup is well-positioned to capitalize on the burgeoning household cleaning market in India.
Call-to-Action
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Sources
- inc42.com · 2026-08-13
D2C Brand Scrubsy Nets $3 Mn To Expand Home Cleaning Offerings
This story is an original summary and analysis written by LazyFounders from the reporting listed above. Facts are attributed to their original publishers; sections marked as analysis are LazyFounders's opinion. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links.
