Top D2C Programs & Minimac's ₹30 Cr Funding in 2026

D2C Programs by Inc42

In 2026, Inc42 offers three transformative D2C programs to help entrepreneurs and business owners scale their direct-to-consumer brands.

D2CX by Inc42

D2CX is a 12-week hands-on program designed to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies, and tactics on how to 10X your D2C brand.

ManagementX by Inc42

ManagementX is a 6-month program that takes you on an intense journey, shattering the outdated “employee mindset” and equipping you with the “leader mindset.”

D2CX Foundations by Inc42

D2CX Foundations is a 6-week program to help you launch your D2C brand successfully and profitably. Learn from India’s top 1% of D2C founders & experts through actionable insights, proven strategies, and tactics on how to launch a successful D2C Brand in 6 weeks.

Minimac Systems' Funding Round

Pune-based startup Minimac Systems has raised ₹30 Cr ($3.2 Mn) in a fresh funding round led by Zerodha’s investment arm Rainmatter. With the fresh funds, Minimac plans to use the capital towards research and development (R&D) of miniaturised fluid-treatment infrastructure, fleet automation, and fluid analytics. Some of the funds will also help in deepening its recycling technology and expand its doorstep services footprint.

Minimac's Business Model and Goals

Founded in 2012 by IIM Indore alum Anshuman Agrawal, Minimac Systems focuses on lifecycle management of lubricants. The startup operates across three areas of lubricant circularity.

Nano Circularity

The nano circularity offering focuses on monitoring lubricant condition and contamination while the oil remains within industrial equipment, restoring recoverable lubricant by removing contaminants under micro circularity.

Recycling on Wheels

The 'Recycling on Wheels' offering deploys mobile treatment systems directly at industrial plants, allowing companies to assess and restore lubricants onsite instead of transporting the oil to a treatment facility.

Key Highlights

• India's third-largest lubricant market
• Aims to abate 860 gigagrams of CO2 by 2034
• Major clients include NTPC, Adani Power, JSW Steel, etc.

FAQs

**Q1: What is the primary focus of Minimac Systems? ** A1: Minimac Systems focuses on lifecycle management of lubricants, particularly in the areas of nano circularity and recycling on wheels.

**Q2: How does Minimac Systems plan to use the fresh funding? ** A2: The fresh funds will be used for R&D in miniaturised fluid-treatment infrastructure, fleet automation, fluid analytics, deepening recycling technology, and expanding doorstep services.

**Q3: What are Minimac Systems' major clients? ** A3: Major clients include NTPC, Adani Power, JSW Steel, Tata Steel, Indian Oil, Bharat Petroleum, Hindustan Petroleum, Reliance Industries, Shell, and ExxonMobil.

Conclusion

In 2026, Minimac Systems' ₹30 Cr funding round led by Zerodha’s Rainmatter highlights the growing investment in clean tech and advanced recycling technologies. With a clear focus on innovation and sustainability, Minimac aims to revolutionize the lubricant market in India.

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