'Wicker' blends fantasy and romance in a medieval setting, trailers spark buzz

A new fantasy film, Wicker, directed by Eleanor Wilson and Alex Huston Fischer, is generating pre-release buzz for its unique blend of medieval aesthetics, romance, and fantastical elements. Starring Alexander Skarsgård and Olivia Colman, the film’s first trailer has already sparked strong audience interest.

What the Film Offers

According to Gizmodo, Wicker is set in a medieval village where Peter Dinklage’s character, a basketmaker, crafts live-sized wonders. The film’s premise revolves around Alexander Skarsgård’s character, who arrives as a husband bringing joy to Olivia Colman’s lonely protagonist. The blend of fantasy, romance, and artisanal craftsmanship has been highlighted as a fresh take on period storytelling.

Trailer Reception and Director Surprise

The first trailer for Wicker sparked significant longing and desire among viewers, according to Gizmodo. The response exceeded the expectations of directors Eleanor Wilson and Alex Huston Fischer, who admitted they did not predict the level of emotional engagement the trailer would generate. This unexpected reaction has added momentum to the film’s pre-release campaign.

The film debuted at the Sundance Film Festival earlier this year, further building anticipation for its theatrical release. Wicker arrives in theaters on October 23, with a wider expansion planned for October 30.

What this means

LazyFounders analysis — our interpretation, not reported fact.

For founders and operators, Wicker’s early success offers a masterclass in the power of niche appeal. The film’s blend of fantasy, romance, and medieval craftsmanship—ingredients that might seem narrowly targeted—has resonated far beyond initial expectations. This mirrors a core lesson for startups: authentic storytelling, even in unconventional niches, can drive outsized engagement.

The directors’ surprise at the trailer’s reception is a reminder that audience reactions are often unpredictable. For startups, this underscores the importance of testing assumptions early, whether through prototypes, beta launches, or marketing teasers. The ability to adapt quickly to unexpected demand can be a competitive advantage.

Finally, Wicker’s journey from Sundance to theatrical release highlights the value of agility in scaling. For startups, this means being prepared to capitalize on momentum—whether it’s doubling down on marketing, accelerating product development, or securing additional funding—when the market responds unexpectedly well.

Key takeaways

• 'Wicker' is directed by Eleanor Wilson and Alex Huston Fischer, starring Alexander Skarsgård and Olivia Colman in a medieval fantasy setting.
• Peter Dinklage plays a basketmaker whose craftsmanship is central to the film’s plot and aesthetic.
• The first trailer for 'Wicker' generated significant pre-release interest, indicating strong audience intrigue.
• Directors Eleanor Wilson and Alex Huston Fischer admitted they did not anticipate the level of emotional response to the trailer.
• 'Wicker' premiered at Sundance earlier this year and will release in theaters on October 23.

FAQ

What is Wicker about?

Wicker is a fantasy film set in a medieval village. It follows Alexander Skarsgård’s character, who arrives as a husband bringing joy to Olivia Colman’s lonely protagonist. The story also features Peter Dinklage as a basketmaker capable of weaving live-sized wonders.

Who directed Wicker?

Wicker was directed by Eleanor Wilson and Alex Huston Fischer.

When does Wicker release in theaters?

Wicker will release in theaters on October 23, with a wider expansion on October 30.

Why has Wicker generated so much interest?

The film’s unique blend of fantasy, romance, and medieval craftsmanship, along with strong performances from its cast, has sparked significant curiosity. The first trailer also generated an emotional response that exceeded the directors’ expectations.

Related on LazyFounders

• More startup news